In his book Ash-Shifa, Qadi Iyad mentions that there are three reasons for loving someone or something. The first is because of the pleasure found in its outward perfection, such as the love for beautiful forms or melodious sounds. The second is because of the perfection found in its noble inner qualities. And the third is because of gaining benefit or blessing from it.
When you consider these three reasons in relation to the Prophet, peace and blessings be upon him, you realize that he is more worthy of our love than anything else because he embodies all three of these reasons.
The focus of this conference is discovering his beautiful form and outward appearance, the perfection of his character, and the concern, mercy, and love he has for us all. Through this we can increase our own love for the Prophet, peace and blessings be upon him, during this celebration of his birth.